We’re rolling out of the station, slowly picking up speed. The Care Combine journey has started and we’re on track with the journey to reshape dementia care. All we need now is a bit of momentum.
So how do we build momentum?
Weren’t you listening at school? Momentum = velocity x mass.
A new idea, a link – fantastic! That’s the way we start picking up speed. By sharing ideas together – particularly ideas for meaningful, purposeful activities.
How do we spread the word? I’m grateful to those of you who are already sharing our content via Facebook, LinkedIn, Twitter. It really does make a difference, particularly if you add a personal endorsement, explaining why you like an article or think it’s important.
But just adding a short comment on social media or at the foot of a post is also helpful. It’s a bit like when you see a crowd gathering around a shop window: you want to find out what’s going on, so you join the crowd to take a look too. When people see something in their Facebook feed attracting lots of interesting comments, they’re less likely to scroll straight past.
If you ‘Like’ The Care Combine Facebook page, and add the occasional comment, it’ll raise our profile. With the new Facebook algorithms, commenting will mean it’s more likely you’ll see our posts there too.
Sometimes though, I think we obsess too much about social media. By far the best way to get people interested in ideas you believe in is having a real conversation with a real person, face-to-face. Not canvassing door-to-door like a politician or a charity collector might, but just bringing it up in the course of conversation … ‘I read something that really got me thinking today …’
Some of you reading this will be involved with dementia groups. Great! Tell them about our plans for The Bine. What do they think? Perhaps they’ll like the idea. Perhaps they won’t. It doesn’t matter. Just talking about it moves the conversation forward. Might there be other ways to improve dementia care? Do they have suggestions?
But only a tiny proportion of our 38% belong to a dementia group. So how do we broach the subject with the people we mix with in our everyday lives – work colleagues, mums we always meet at the school gate, the folks we meet at the club? Dementia’s not exactly a hot topic, is it, even though it affects so many of our lives?
So here’s a thought. Suppose we wore something or carried something or did something that would capture their attention and encourage them to start the conversation. ‘That’s nice. What is it …?’
But what is that ‘something’? You tell me.
Here’s your chance to start sharing your ideas and help The Care Combine to gather momentum … until we become an irresistible force for change.
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